Persuasive Techniques in Commercials

My Reflection

I was learning how to use persuasive techniques.

I had to make an Advertisement about what makes your holiday better using what appeals to parents.

We first got into groups of 2,3 or 4's and then planned out how the adds would turned out to be and what it's all about. Then we made a script to use when we were going to record and it took us a while to make it. Once our script was finished we decided to make our Advertisement using an animation website called Powtoon. Making the presentation was fun but when it came to recording it got really hard. It took us a really long time getting the recording perfect and at the end we got it alright.

Through out this project we also checked out some adds made from people and we learnt some Persuasive techniques.

• SLOGAN: A catchy phrase to make your add more interesting
• REPETITION: You use a word over and over again
• TESTIMONIAL: A customer that tells comments about your work.
• BANDWAGON: Making people want to be apart of it and not missing out.
• EXPERT OPINION: An experts point of view.
• EMOTIONAL APPEAL: Making the audience feel emotional.

The techniques that we used was were:

Slogan and Testimonial. We used Happy Children, Happy Holidays for our Slogan because we thought it would fit with our Advertisement. For our Testimonial we used one of our team members as our happy customer (it was a boy.) 

We could improve by using more techniques to make it grab the audience more.